A Colombian fintech just landed on a global list that usually features the world’s loudest innovators. Plurall was named a 2025 Technology Pioneer by the World Economic Forum, and that label carries real weight in startup circles.
The story matters because Plurall is not selling a trendy gadget. It is trying to fix a daily problem for microbusiness owners, getting productive credit when the traditional system says “no,” or never even says anything.
What the WEF recognition means
Plurall joined the World Economic Forum’s Technology Pioneers community, which selects 100 startups each year. The Forum’s 2025 cohort included companies from 28 countries, showing the program is built for global variety.
The WEF describes Technology Pioneers as early-stage companies using new technologies with the potential to impact business and society. Being selected signals momentum, and it often brings invitations to conversations where policy, investment, and scale meet.
Plurall’s recognition also sits inside a longer tradition. The WEF says the Technology Pioneers program launched in 2000 and has recognized many companies that later became household names in tech.
For Plurall, the biggest practical benefit is access. The WEF says selected startups can engage with leaders from the public and private sectors through its events and community work, which can speed up partnerships and credibility.
What Plurall does, in plain words
Plurall is a tech startup founded in 2021 that focuses on expanding access to productive credit for microentrepreneurs outside the formal banking comfort zone.
Its core product is a mobile-based credit flow powered by data analysis and AI, with a proprietary platform called Bodhi Tree used for evaluation and decision-making.
Bodhi Tree is described by the company as a data platform powered by AI and machine learning that supports more precise scoring for microbusinesses. That matters because many microenterprises do not fit classic bank checklists.
The target user is easy to picture, small shops, cafés, online sellers, drivers, logistics operators, workshops, and service providers who need inventory or working capital, but do not have the “perfect” credit profile.
